Why Social Media Is a "Must-Have" for your business?

Social Media has taken off like a rocket and is a powerful marketing and promotion tool, which you must not miss out on. This is a great way to get new clients and exposure to your business. Social Media is here to stay. It’s the new word of mouth machine that drives customer perceptions and purchasing decisions.

In October 2011, Social Networking ranked as the most popular content category in worldwide engagement, accounting for 19 percent of all time spent online. Nearly 1 in every 5 minutes spent online is now spent on social networking sites – a stark contrast from when the category accounted for only 6 percent of time spent online in March 2007 (source comScore Media Metrix)

It is now one of the essential strategies for building a business online and driving a large amount of traffic to your website.

Here's Why You Can't Ignore Social Media Any Longer...

  •  79% of all businesses across the world use at least one form of Social Media and an estimated 20% now use a combination of Twitter, Facebook, You Tube, Pinterest and Blogs!
  •  A third of adults post at least once a week on social sites.
  •  There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week via social network sites.
  •  More than 700,000 local businesses have active Pages on Facebook.
  •  59% of social media users say company’s social media activities make the company appear “accessible and responsive”
  •  64% of social media users want to see companies use social media for customer services.
  •  51% of Facebook users say they are more likely to buy a product after becoming a fan of the product developer's Facebook page.
  •  81% of businesses use social media to market to new customers. Of those, 86% use Facebook, 41% use LinkedIn and 33% use Twitter.
  •  About 50% of businesses gained new customers in 2011 from Facebook and Twitter, up from about 4% in 2010.
  •  Facebook recently announced that they will soon reach over 1 bn users worldwide with 50% of active users logging in each day.
  •  Twitter now has 100m user accounts and around 50m tweets per day.
  •  LinkedIn has over 130m members worldwide and Flickr now hosts more than 4bn business images.
  •  Google+ is predicted to have 400m users by the end of this year.

Benefits of Social Media:

1. Free Traffic – strong and efectively managed social media presence can drive free traffic to your website and create valuable links from authority websites.

2. SEO – Facebook, Twitter, LinkedIn have high Page Rank. This means that in terms of the search engines, like Google and Bing, they carry authority and therefore get good rank in search results. Having a well optimized social media profile on Facebook or LinkedIn can help you command search result places for your brand name or search terms related to your business, providing more ways for clients to get in contact with you.
3. Online Presence - businesses are now using social media sites to promote products and services and grow their brand awareness. People now talk about brands and products on social media sites.

4. Lead Capturing - social media can be used as contact's capturing tool to building a list of people in your market / niche who you can promote your products or services too.

5. Promoting products – either own products or affiliate products to list of followers that you have built.

6. On-line Shop – your Facebook business page can be transfered to on-line shopping cart system and you could tap in to millions of new clients worldwide instantly.

Creating and maintaining a presence on Social Media sites is time consuming process:

  • You need to create your accounts.
  •  Maintain your accounts.
  •  Frequently add fresh content.
  •  Accept friends requests and look for new ones to grow your list.
  •  Respond to questions asked.
  •  Interact with your community on daily basis.
  •  Customise your accounts to make the niche / market specific.
  •  Build a relationship with your online community.
  •  Monitor generated traffic.
  •  Create optin boxes.
  •  Create and manage promotions.
  •   Ads management.

 

Making the most of social media requires regular activity.That’s where we come in. Here at Magically Designed the expert team of social media consultants provides complete social media solutions that generate a positive return on your investment.

We focus on following 5 main social media sites:

To see a sample of Facebook profile manage by us click on the cover of our recent clients: