Social Media has taken off like a rocket and is a powerful marketing and promotion tool, which you must not miss out on. This is a great way to get new clients and exposure to your business. Social Media is here to stay. It’s the new word of mouth machine that drives customer perceptions and purchasing decisions.
In October 2011, Social Networking ranked as the most popular content category in worldwide engagement, accounting for 19 percent of all time spent online. Nearly 1 in every 5 minutes spent online is now spent on social networking sites – a stark contrast from when the category accounted for only 6 percent of time spent online in March 2007 (source comScore Media Metrix)
It is now one of the essential strategies for building a business online and driving a large amount of traffic to your website.
1. Free Traffic – strong and efectively managed social media presence can drive free traffic to your website and create valuable links from authority websites.
2. SEO – Facebook, Twitter, LinkedIn have high Page Rank. This means that in terms of the search engines, like Google and Bing, they carry authority and therefore get good rank in search results. Having a well optimized social media profile on Facebook or LinkedIn can help you command search result places for your brand name or search terms related to your business, providing more ways for clients to get in contact with you.
3. Online Presence - businesses are now using social media sites to promote products and services and grow their brand awareness. People now talk about brands and products on social media sites.
4. Lead Capturing - social media can be used as contact's capturing tool to building a list of people in your market / niche who you can promote your products or services too.
5. Promoting products – either own products or affiliate products to list of followers that you have built.
6. On-line Shop – your Facebook business page can be transfered to on-line shopping cart system and you could tap in to millions of new clients worldwide instantly.